Working with Brother & co. we refreshed the Droughtmaster strategy and design. With this project there was an opportunity to take that unique character and tone and encapsulate it on a beer.


Newstead Brewing Co Droughtie is a mid-strength premium lager that’s brewed in collaboration with not-for-profit group Droughtmaster Australia, directly supporting cattle farmers in the Droughtmaster Society and was borne out of aligned beliefs and a moment of serendipity. With all-natural ingredients and aromas of lemongrass, honeysuckle, green tea & lemon, Newstead Brewing Co Droughtie features a clean taste, subtle savoury flavour and a mild lingering sweetness. In short, a refreshing, modern, classic, medium-bodied lager.


Project worked on at Brother & co.