Branding an icon of the Brisbane Skyline

10 Eagle Street is an iconic Brisbane business address. It’s a landmark building said to be the cornerstone of Brisbane’s Golden Triangle.

Notably, the building is clad in distinctive golden coloured glass that literally reflects beams of gold light down on to the street and river.

Project worked on with Next Thursday.

Comprised of perfect circles and straight lines, the logo type was designed to portray the strength of gold. It used negative space to bring the concept of city towers to life.

Using the logo as a base we created a one-of-a-kind typeface for a one-of-a-kind building. Built on the same principals as our logo, ‘Gold Standard’ is utilised in communication and wayfinding signage.