Gardner Vaughan Group (GVG) is a property developer known for quality apartment complexes in Brisbane’s inner-ring suburbs. GVG asked for a brand for a new apartment complex they planned to build in Nundah Village.

Visually, the idea is inspired by the location – once a German station and currently an up-and-coming, cosmopolitan suburb. The logo is based traditional German typography, which has been cleaned up and modernised and paired it with a trendy, contemporary typeface. The accompanying imagery is abstract, artistic and edgy. Similar to vibe envisioned in the laneway.

Project worked on with NextThursday

Client: GVG

Project deliverables:

• Logo
• Style guide
• Print Material
• Motion Graphics