ATT:PLZ (Attention Please) is a high-end handbag label designed to turn heads. Bold, confident, and unapologetically vibrant, the brand is known for its striking use of fluorescent colour, giving classic luxury a modern, electric twist.

At the heart of the brand is a sharp logo where the ‘A’ hides a clever exclamation mark – a nod to its name and its mission: to demand attention.

Project deliverables:

• Logo
• Style guide
• Print Material
• Motion graphics
• Photography treatment