The Good Beer Co are a social brewing company on a mission. Their flagship beer wasn’t meeting the standard required for the demands of “on-shelf” cut through. Brother was engaged to develop an impactful can design, impact that would help increase sales and help the reef. Taking inspiration from the reef – literal and metaphoric, the team found the balance between stand out and desirability in the vivid colours of the reef. Pro Bono work that was good for all.

Project worked on with Brother & Co

Project deliverables:

• Packaging
• Point of Sale Material
• Launch Material
• Motion Graphics
• Photography